First, my focus isn't just business owners - its business leaders, both owners and non owners.
My expertise (and my passion) is in two areas:
- Helping business leaders build the next generation of company leadership - including both their successor and the leadership team - to assure the future success of the company.
- Helping those leaders plan and implement their personal transition from the business into life after work - what I call their 'third phase.'
Second, ownership transfer, including 'harvesting income upon retirement' is the work of lawyers and financial advisors - people the business owner (hopefully) already has retained.
My role is as a personal coach, team builder and strategic planner - all areas of focus significantly different than the work of lawyers and financial advisors. I might often interact with these professionals but, most of the time, I see myself working directly with leaders and the leaders' team.
So, based on this reasoning, I have changed my mission statement to:
Coaching business leaders contemplating retirement
Who want to leave a lasting legacy and
Build a meaningful life after work.
There, that feels better!
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